Privacy Policy

Last updated: 4th December 2025

This Privacy Policy explains how Shades & Fades Ltd, owned and operated by Michelle Fenly, collects, uses, and protects your personal information when you visit https://shropshirejapaneseheadspa.co.uk/ or use our services, including online booking, consultations, and enquiries.

By using our website or services, you agree to the practices described in this policy.

1. Who We Are

Shades & Fades Ltd
4 Acorn Way
Telford, Shropshire, TF5 0LW
United Kingdom

Owner: Michelle Fenly
Phone: 07584 160045
Website: https://shropshirejapaneseheadspa.co.uk/

Shades & Fades Ltd is the Data Controller for all personal information collected through our website and in relation to our spa services.

2. What Personal Data We Collect

We may collect and process the following information:

a. Information you provide directly

  • Name

  • Email address

  • Phone number

  • Booking details

  • Consultation information (scalp/skin concerns, treatment preferences, allergies, pregnancy status where relevant)

  • Payment details (processed securely by third-party providers, not stored by us)

b. Information collected automatically

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Cookies and tracking data (see Section 8)

c. Third-party booking system

We use Book.app for appointment scheduling.
Book.app may collect additional information required for your booking request.
Their privacy policy applies to their system.

3. How We Use Your Information

We use your personal data to:

  • Manage and confirm your spa appointments

  • Provide personalised treatments based on consultation forms

  • Communicate with you about your booking

  • Respond to enquiries

  • Manage your client account

  • Send updates or marketing emails (if you opt in)

  • Maintain accurate internal records

  • Improve our services and website

We will never sell or rent your personal data.

4. Lawful Basis for Processing (GDPR)

We process your data under the following GDPR bases:

  • Contract – to provide you with booked services

  • Consent – for marketing emails or sending optional consultation forms

  • Legal obligation – e.g., health and safety requirements

  • Legitimate interest – to improve our website or respond to enquiries

You may withdraw consent at any time.

5. How We Store and Protect Your Data

We take data protection seriously.
Your information is stored securely and only accessed by authorised staff.

Measures include:

  • Secure passwords and restricted access

  • Encryption where appropriate

  • Secure booking and payment processors

  • Regular data audits

We keep your information only for as long as necessary to fulfil the purposes outlined in this policy.

6. Sharing Your Information

We do not share your personal information except where necessary for our services, such as:

  • Book.app (booking system)

  • Email service providers

  • Payment processors

  • Professional advisers or regulators, if required by law

We ensure all third parties comply with GDPR.

7. Your GDPR Rights

You have the right to:

  • Access the personal data we hold about you

  • Request corrections

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Request data transfer (data portability)

  • Withdraw marketing consent at any time

To exercise your rights, contact us using the Contact Us details at the bottom of this page.

8. Cookies & Tracking

Our website may use essential and analytical cookies to:

  • Improve website functionality

  • Monitor performance

  • Enhance user experience

You can manage or block cookies through your browser settings.

9. Links to External Websites

Our website may link to third-party sites such as TikTok or booking providers.
We are not responsible for their privacy policies or content.

10. Children’s Data

Our services are not directed at children under 16.
We do not knowingly collect data from minors without parental consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
The latest version will always be available on this page.

12. Contact Us

If you have any questions or concerns regarding your personal data, please contact:

Shades & Fades Ltd
Attn: Michelle Fenly
Phone: 07584 160045
Address: 4 Acorn Way, Telford, Shropshire, TF5 0LW